The Attention Arms Race

Facebook, Twitter, Instagram, Google have produced amazing products that have benefited the world enormously. But these companies are also caught in a zero-sum race for our finite attention, which they need to make money. Constantly forced to outperform their competitors, they must use increasingly persuasive techniques to keep us glued. They point AI-driven news feeds, content, and notifications at our minds, continually learning how to hook us more deeply—from our own behavior. Unfortuna...

 Internet as Social Amplifier

Electronic communication and social networking enable Tea Partiers, global warming deniers, and conspiracy theorists to isolate themselves and find support for their shared ideas and suspicions. As the Internet connects the like-minded and pools their ideas, White supremacists may become more racist, Obama-despisers more hostile, and militia members more terror prone (thus limiting our power to halt terrorism by conquering a place). In the echo chambers of virtual worlds, as in real worlds, s...